Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how u88live ("we", "us", "our", "the Platform") collects, uses, stores, and discloses personal data relating to individuals ("you", "the User", "the Player") who access or use the u88live website at https://u88live.co and all associated services.

u88live is committed to protecting the privacy and personal data of all users in accordance with applicable international data protection standards and, where relevant, the requirements of the Personal Data Protection Act 2010 (Malaysia) ("PDPA"). By registering an account or using any u88live service, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein.

This Policy should be read alongside u88live's Terms & Conditions and Responsible Gaming Policy, which together form the full contractual and compliance framework governing your relationship with u88live.

2. Data Controller

For the purposes of applicable data protection legislation, u88live is the data controller in respect of personal data collected through the Platform. Our designated data protection point of contact can be reached via the support channels listed in Section 15 of this Policy. All formal data subject requests, privacy complaints, and data processing queries should be directed to this contact in writing.

3. Data We Collect

u88live collects the following categories of personal data:

3.1 Identity Data. Full legal name, date of birth, gender, nationality, and government-issued identification document details (such as MyKad, passport, or driving licence), collected during registration and Know Your Customer (KYC) verification.

3.2 Contact Data. Email address, mobile phone number, and residential address. Malaysian addresses across Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Bangsar, and all other states are processed in the same manner with no distinction by geography.

3.3 Financial Data. Bank account details, e-wallet identifiers (Touch 'n Go, Boost), payment card details (truncated — full card numbers are not stored), transaction history, deposit and withdrawal records, and MYR wallet balances.

3.4 Technical Data. IP address, device type and identifier, browser type and version, operating system, referring URL, session duration, and login timestamps.

3.5 Usage Data. Game play history, bet history, sports selections, live casino session records, bonus redemption history, and customer support interaction records.

3.6 Communications Data. Records of correspondence between you and u88live via email, live chat, or other support channels.

3.7 Compliance Data. Records generated for anti-money-laundering (AML), responsible gaming, and regulatory compliance purposes, including self-exclusion requests, deposit limit settings, and identity verification outcomes.

4. How We Collect Data

u88live collects personal data through the following channels:

• Direct collection — data you provide when registering, completing KYC, depositing, withdrawing, or contacting support
• Automated collection — technical and usage data collected automatically when you access or use the Platform, via server logs, session tracking, and analytics tools
• Third-party sources — identity verification data from licensed KYC service providers; fraud and AML screening data from compliance data brokers; payment confirmation data from Malaysian payment processors and banks

5. Legal Basis for Processing

u88live processes your personal data on the following legal grounds:

• Contractual necessity — processing required to operate your u88live account, process transactions, and provide the services you have requested
• Legal obligation — processing required to comply with KYC, AML, and regulatory reporting obligations under applicable law
• Legitimate interests — processing for fraud prevention, platform security, responsible gaming monitoring, and internal analytics, where these interests do not override your fundamental rights
• Consent — processing for marketing communications, where you have provided explicit opt-in consent; you may withdraw this consent at any time

6. How We Use Your Data

Your personal data is used by u88live for the following purposes:

• Creating and managing your u88live account, including authentication and access control
• Processing MYR deposits and withdrawals via approved Malaysian payment channels
• Verifying your identity and age (21+ compliance) through KYC processes
• Detecting, investigating, and preventing fraud, collusion, and abuse of the Platform
• Fulfilling AML and counter-terrorism financing screening obligations
• Operating responsible gaming programmes including deposit limit management, self-exclusion, and session monitoring
• Personalising your Platform experience, including game recommendations based on play history
• Providing customer support and resolving disputes
• Sending transactional communications (account confirmations, deposit receipts, withdrawal notifications)
• Sending promotional communications where you have consented to receive them
• Maintaining internal analytics to improve Platform performance and game offering
• Complying with regulatory, audit, and legal reporting requirements

7. Data Sharing & Disclosure

u88live does not sell, rent, or otherwise trade your personal data to third-party marketers. Your data may be shared with the following categories of recipients:

• Payment processors and financial institutions — Maybank, CIMB, Public Bank, Touch 'n Go, Boost, Visa/Mastercard network processors, FPX operators, and cryptocurrency exchange providers, solely for transaction processing purposes
• Identity verification providers — licensed KYC and AML screening services used to verify account holder identity and meet regulatory obligations
• Game content providers — certified gaming studios (Evolution, Pragmatic Play, PG Soft, and others) receive session identifiers and bet data required to operate game rounds; they do not receive full identity data
• Technology and infrastructure providers — cloud hosting, security monitoring, and CDN providers operating under data processing agreements with u88live
• Regulatory and legal authorities — where required by law, court order, or regulatory direction, u88live will disclose data to the appropriate authority
• Professional advisers — lawyers, auditors, and compliance consultants acting under professional confidentiality obligations

All third parties with whom u88live shares personal data are required to handle that data in accordance with applicable data protection standards and are contractually prohibited from using it for any purpose beyond the stated service engagement.

8. International Data Transfers

Some of u88live's service providers operate internationally. Where personal data is transferred outside Malaysia, u88live ensures that appropriate safeguards are in place — including contractual standard clauses, adequacy decisions, or binding corporate rules — to ensure that your data receives a standard of protection equivalent to that afforded under Malaysian data protection law. You may request information about the specific safeguards applicable to any transfer by contacting our support team.

9. Data Retention

u88live retains personal data for as long as is necessary to fulfil the purposes described in this Policy, subject to the following minimum retention periods:

• Account and identity data — retained for the duration of your account and for a minimum of 5 years following account closure, in compliance with AML record-keeping obligations
• Transaction records — minimum 7 years from the date of each transaction, in accordance with financial record-keeping requirements
• Support communications — minimum 2 years from the date of the last interaction
• Marketing consent records — retained until consent is withdrawn, and for 2 years thereafter as an audit record

Where data is no longer required and no legal retention obligation applies, u88live will securely delete or anonymise it in a manner that prevents reconstruction.

10. Security

u88live implements technical and organisational security measures appropriate to the sensitivity of the personal data processed, including:

• 256-bit TLS encryption for all data transmitted between your browser and u88live's servers
• AES-256 encryption for personal data stored in u88live's databases
• Role-based access controls limiting staff access to personal data on a strict need-to-know basis
• Multi-factor authentication enforced for all administrative access to production systems
• Continuous intrusion detection and 24/7 security monitoring
• Regular penetration testing conducted by independent security specialists
• PCI-DSS compliant payment processing — full card numbers are never stored on u88live systems

In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, u88live will notify affected individuals without undue delay and in accordance with applicable regulatory notification requirements.

11. Cookies & Tracking Technologies

11.1 Essential Cookies. u88live uses strictly necessary cookies for session management, authentication state, CSRF protection, and load balancing. These cookies are required for the Platform to function and cannot be disabled without preventing access to the service.

11.2 Analytics Cookies. With your consent, u88live uses first-party analytics cookies to understand aggregate usage patterns and improve Platform performance. These cookies do not identify you personally.

11.3 Preference Cookies. Cookies that remember your settings (such as language preference and display options) improve your experience across sessions. These are optional and can be cleared via your browser settings.

11.4 Managing Cookies. You may manage or delete cookies at any time through your browser's privacy settings. Note that disabling essential cookies will affect your ability to log in and use core Platform features. u88live does not use third-party advertising or tracking cookies.

12. Your Rights

Subject to applicable law, you have the following rights in relation to your personal data held by u88live:

• Right of Access — request a copy of the personal data u88live holds about you
• Right of Rectification — request correction of inaccurate or incomplete personal data
• Right to Erasure — request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to legal retention obligations
• Right to Restrict Processing — request that u88live limits how it uses your data in certain circumstances
• Right to Object — object to processing based on legitimate interests or for direct marketing purposes
• Right to Data Portability — request your personal data in a structured, commonly used, machine-readable format where technically feasible
• Right to Withdraw Consent — withdraw any previously given consent to marketing communications at any time, without affecting the lawfulness of prior processing

To exercise any of these rights, submit a written request to u88live's support team (contact details in Section 15). We will acknowledge your request within 5 business days and respond substantively within 30 calendar days. We may request proof of identity before processing your request.

13. Children & Minors

u88live's services are strictly restricted to individuals aged 21 years and above. u88live does not knowingly collect personal data from anyone under the age of 21. If we become aware that an account has been registered by or on behalf of a minor, the account will be immediately suspended, all data associated with the account will be deleted, and any balances will be forfeited in accordance with u88live's Terms and Conditions. Parents and guardians who believe their child may have accessed u88live should contact our support team immediately.

14. Policy Updates

u88live reserves the right to update this Privacy Policy at any time. Material changes will be communicated to registered users via their registered email address with a minimum of 7 days' notice before the revised Policy takes effect. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the Platform following the effective date of any revision constitutes acceptance of the updated Policy. We recommend reviewing this Policy periodically.

15. Contact Us

For all privacy-related queries, data subject requests, or complaints regarding u88live's data handling practices, please contact our support team via:

• Live Chat: Available 24/7 from within your authenticated u88live account session
• Support Email: [email protected]

If you are not satisfied with u88live's response to your privacy concern, you may escalate the matter to the relevant data protection supervisory authority in your jurisdiction.